The College needed to refresh its outdated identity, which no longer reflected its dynamic nature, and adopt a vibrant, energetic, and more professional brand. With equally important sub-brands, such as Offender Learning Provision and the Business & Leadership Centre, the new brand had to be versatile, appealing to diverse sectors with vastly different target audiences and end users.
Involvement. Agency Shortlisting / Brief Writing / Consultation / Brand Development / Visual Identity Design / Brand Rollout
Deliverables. Signage / Brand Guidelines / Visual Identity / Social Integration / Display Advertising
