The College needed to bring itself up to date from a stale identity that didn't represent the nature of the College to a vibrant, energetic and more professional looking brand. With equally important sub brands of Offender Learning provision and Business & Leadership Centre, the brand needed to work well across multiple sectors with infinitely different target audiences and end users.
Involvement. Agency Shortlisting / Brief Writing / Consultation / Brand Development / Visual Identity Design / Brand Rollout
Deliverables. Signage / Brand Guidelines / Visual Identity / Social Integration / Display Advertising
