Leadership & Management
Collaborative leader with a proven ability to build and mentor high-performing creative teams.
Skilled in fostering creativity, collaboration, and growth while streamlining processes for efficiency.
Strong communicator, experienced in stakeholder engagement and aligning diverse teams to achieve strategic goals.
Design & Creative Approach
User-focused, delivering clear, accessible, and impactful designs tailored to diverse audiences.
Expert in rebranding, brand rollouts, and seamless integration across organisations.
Experienced in conducting brand immersion sessions to uncover insights and inform creative strategies.
Expertise Overview
Creative: Branding, event theming, visual identities, social integration, campaign creative, emerging AI technologies.
Content Creation: Paid social assets, brand films, photography, UGC briefing, and editing.
Design: Brand guidelines, brochures, digital and print assets, signage, templates for non-designers, and merchandise.
Rebranding: Extensive experience managing rebrands and rolling out cohesive identities.
Project Management: Agile delivery using tools like Trello, Jira, and Monday.
Creative Strategy: Integrated campaigns blending digital and traditional marketing.
Design thinking, workflow streamlining, and template creation for scalability.
Stakeholder Engagement: Relationship building with clients, suppliers, and internal teams.
Budget Management: Delivering cost-effective solutions while managing budgets effectively.
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